Some Foolproof Ways to Succeed for the Business Owners Who Aren’t Subject Matter Experts

Written by Muhammad Hrishiah

Muhammad Hrishiah is the Chief Operating Officer for KUWAITNET, he joined the company in May 2015. Since then he has been responsible for advancing profitable growth strategies and improving operational performance. He oversees IT, PMO, Operations Processes, Customer and Partner Services, Customer Success Transformation and skill sets deployment. Muhammad is known for his strong track record of innovative problem solving, operational excellence and team leadership.

It is the greatest myth persistent throughout the world that a business owner or the one who kick-starts a business knows everything. It turns out to be impossible for a business owner to simultaneously have the idea, technology, and expertise in the subject matter. The one who does come up with an idea to begin something may have the vision to introduce something great, but they need an experienced team of professionals excelling in different sectors to materialize the idea in the best way possible.

To help business owners analyze where they go wrong and overpower their unintentional mistakes, we’re enlisting here how business owners malfunction. Let’s check them out and sort the issues one by one.



  • Overwhelm Users with Superficial Product

The simplest and most effective idea to reveal a new concept in front of customers is to go step by step. To do it efficiently, a well-researched and minimum viable product should be launched first. Once it's done, then only further updates should be applied so that the users can easily grasp it. But business owners, without understanding this concern, overwhelm the customers with countless features but forget to add efficacy to the product’s performance. And that’s why the audience doesn’t feel content by receiving an unfitting product from the business’s side. 

Solution: To overpower this step, the business owners should understand the criticalness of the launch phase and focus on efficiency rather than getting excited about representing more. Also, they should fast-track the delivery of the product rather than delaying the process while involving more and more features to it.


  • Perform Technical Tasks Being Untechnical Themselves

Most of the time, the business owners are not the technical heads behind the development of the product. But being untechnical themselves keeps on interrupting the technical persons responsible for coming up with an effective product. They never stop introducing their ideas behind the same, which shapes the whole product wrongly. Even if users have approved something on paper, they incorporate their misconceptions in between and think that they know the users' perception. In turn, they complicate the whole process of product development and increase the possibility of mishaps happening.

Solution: If the business owner isn’t technical enough to give the product wings, then he/she should appoint the right person to do the same. Operational or technical expertise is needed to be appointed to proceed with the product as demanded. And, once the owners hire such a tech-savvy person, they shouldn’t interfere in his/her tasks. Otherwise, it will affect the overall effect and potential of the product.


  • Go Emotion-Driven and Restrict the Product Launch

Most business owners make the most common mistake because they get emotionally attached to their success rather than that of the product’s success. They keep on thinking about various aspects that may happen once the product is a success, and they create unrealistic expectations and proceed accordingly. Such an attitude isn’t favorable during the crucial phase of product launch. By talking a lot about the product to be launched, they introduce barriers in the fast-tracking of the launch and thus, delay the launch stage more and more.

Solution: To sort this issue out, the business owners should look at the product subjectively and practically. They should understand that what they are assuming isn’t applicable. And, by not understanding the gap between what’s real and what’s excitement-driven, they mess up the whole launch process. They should go on a real-time basis and proceed by taking one thing at a time. Also the progress of a product should be based on real time feedback from real users at the correct time, not early and not delayed.


  • Follow Different Approaches to Define Logic

Due to being the whole and sole of the business, business owners begin to think that what they think is logical and everything else is illogical. Due to this thought process, they raise conflicts between them and their employees and between them and their users. These issues raise and take the face of blunders. Due to this fundamental misconception of logic, none agrees with anyone, and the product loses its meaning and the exact LOGIC.

Solution: To overcome this maze of what’s logical and what’s not, the business owners should proceed subjectively. Also, they should carry forward a futuristic and structural approach. By doing the same, they can actually understand what’s logical in a certain scenario. Above all this, they need to figure out that the definition of logic varies according to the product, person, and requirements. So, the owners need to be adaptable enough to understand the expectations behind the logic.


The Final Say

These are some of the mistakes that business owners usually make. It doesn’t mean that they don’t care about the product, but actually, they over-care about the product and service to be launched, they make the whole process challenging. So, they should be attentive while the product is in its launch phase or even after that, believe in the process and their team, stay in sync with the real-time situation, understand the demand of the audience and the market, and then proceed in a favorable way. It is very important while building a product to balance the changes that happen through time between the understanding of the product, the learning curve, the ideas that keep popping up and the feedback coming from different audiences. 


Happy Business to All the Owners!

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